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Unleash Your Potential
1:1 business coaching programme (£475/mth x 4)
Unleash Your Potential is a 1:1 business coaching/ mentoring programme designed to help you make your business stand out, pay out and stop leaving you burned out. As well as the 1:1 support that you’d expect (and then some!), you also get access to my structured programme, to optimise all five pillars of business brilliance by following your personalised pathway.
The Empower Collective
Group Membership (£45/ month)
The Empower Collective is a monthly membership for ethical dog trainers and behaviourists who want their business to work for them, their clients and the animals they care about. Here, you’ll find the clarity, confidence and community that you need to thrive as a self employed ethical animal pro… because running a business shouldn’t feel like guesswork.
First Steps to Success
Comprehensive online course (£375)
If you’re ready to launch a business as a self employed dog trainer or animal behaviourist, then this is for you. I created this proven step-by-step process (with a whole host of extra goodies) to help you set yourself up for success in self employment… because nothing makes me happier - or the industry stronger - than seeing other ethical animal pros succeed.
Made to Measure Marketing
Online course + spreadsheet + AI tool (£145)
Build a personalised, strategic marketing plan that fits your brain, business and boundaries (yes… even if social media is firmly on your ‘nope’ list!). Includes a filterable spreadsheet of 100 industry-relevant marketing strategies and an AI companion to help you create and refine your personalised plan.
‘Make It Click’ Toolkit
Interactive Guide + AI Tool (FREE)
Struggling to turn interest into actual bookings? This free toolkit helps ethical dog trainers and behaviourists fix potential friction points. With 8 smart, strategic tweaks that help you get more bookings by making it easier for clients to say yes. Includes clear examples, reflection prompts and support from your optional AI sidekick, Pixel.
Hourly Base Rate Calculator
Online Calculator (FREE)
Not sure if you’re charging enough for your time? Not sure where all your money is going each month? This quick, practical online calculator helps you work out your minimum hourly rate, to allow you to reach your financial goals. Designed for ethical dog pros who want prices that actually add up, without having to wrangle with complex accounting software.
Website Templates
Industry-specific Squarespace sites (from £495)
Creating a website that communicates your value, earns you more money and wows your ideal clients has just got a whole lot easier with my gorgeous, strategically-designed Squarespace websites, created especially for ethical dog trainers and animal behaviourists. If you want a fancy new website but don’t have the budget for a bespoke option, this is for you!
Website Audit
Video review and checklist (£245)
If you find yourself wondering why (a) hardly anyone is finding your website or (b) so few of the people that land on your site follow through to actually become clients, this is for you! Through an over-the-shoulder video review and bespoke action plan checklist, I’ll share exactly what you need to do, to get your website working harder for you.
Elevate Your Business
Bespoke website design (from £2950)
In a crowded market, it’s becoming increasingly difficult to stand out as a dog trainer or animal behaviourist. Industry norms have led to generic, bland, DIY websites that lack clarity or strategy… but it doesn’t have to be this way! Discover the power of a stunning, strategically aligned website that you feel confident and excited about sharing.
How to Write Your Website
Online course + templates (£145)
Your website has the power to take potential clients from ‘cold’ to ‘sold’ but only if you get your words right. With strategic, industry-specific guidance and step-by-step templates, I’ll show you how to structure your site and write your copy in a way that connects with potential clients, communicates your expertise and helps your site to come up in online searches.
Making It Personal
Client report template (£15)
Let me guess… you spend way too much time at your desk creating reports for clients (and vets), only to find that they barely ever get looked at, let alone praised! This client report template (which includes a vet report template, as a bonus) is designed to help you to quickly and easily create personalised training/ behaviour plans that your clients will love!
Getting Found Online
E-book (£10)
If your website is being outranked on google by other less-than-desirable options [cough cough!], you need ‘The Dog Trainer’s Guide to Getting Found Online’. Full of simple, practical, easy-to-understand SEO strategies, this industry-specific e-book will show you how to help your business rank higher in online searches so that potential clients can find you.
Handling Client Calls
Online course (£45)
Sick of picking up a call only to spend an hour giving free advice? Dread seeing an unknown number on your phone? Not sure how to encourage a potential client to book in with you, without sounding pushy? This course will help you to develop a system for handling (or minimising!) client calls in a way that suits you and meets your clients’ needs.
Website Homepage Checklist
PDF Checklist (FREE)
Not sure what to include on your website’s homepage? This free 17-point checklist is designed specifically for dog trainers and behaviourists. It’ll help you to create a homepage that gives a great first impression and helps prospective clients to find their way to what they need.
Get Free Publicity
Online course (£45)
If you’ve got a message that you’re desperate to share with the world (or simply want to spread the word about your business), getting free publicity should be on your ‘to do’ list. I’ll show you how to share your wisdom, showcase your expertise and increase your visibility as an ethical dog trainer or behaviourist by getting featured in the media.
Superpower Quiz
Quiz (FREE)
What makes you stand out? This quick 6-question quiz is designed to help ethical dog trainers and animal behaviourists to discover their signature superpower, so you can play to your strengths and attract the right-fit clients with ease.
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