BUSINESS CLARITY FOR DOG TRAINERS + ANIMAL BEHAVIOURISTS
A Fresh Perspective
A personalised, insight-led business diagnostic for ethical animal professionals.
A fresh pair of eyes on your business
When you're inside your business every day, it's hard to see it clearly. A Fresh Perspective gives you an outside view of what’s going on and what to do about it… from someone who truly understands this industry.
Maybe one (or more!) of these sounds familiar…
You have a feeling that something isn't right but you can’t quite work out what it is.
You’ve spoken to friends and family about your business but they don’t really know how to help so they just say kind things but that keeps you stuck.
You’ve thought about making some changes but you've talked yourself out of it so many times that you're no longer sure if it's actually a good idea or if you've just convinced yourself it is.
You watch other people in the industry seemingly getting on fine and wonder if you're missing something obvious… or if it's just you.
Maybe you’ve even thought about working with me but would like to get my perspective on your business before committing to something bigger?
Because she knows this sector so well, Gretta can make really specific suggestions. She’s able to see things very clearly, in terms of identifying what's important and what the priorities are… her advice is always spot on.
Sue
Here’s how it works…
You’ll be asked to complete a short form with some focused questions about your business. I'll review your responses, take a look at your business online and record a short personalised video for you.
In it, I'll give you three clear actions:
One to drop: something that's adding pressure, complexity or effort without enough return
One to tweak: a small but meaningful adjustment to make what you're already doing work better
One to test: a considered idea to try next, specific to what I'm seeing in your business
You'll receive your video by email within 3–5 business days.
Gretta’s combined knowledge and expertise both in business and as a dog trainer/ behaviourist makes her a ‘fairy godmother’ to anyone in the industry!
SARAH
short, sweet, simple… and impactful
Here’s what you’ll receive...
a short, personal video
Recorded specifically for your business, based on your answers and what I’ve seen. This is me… not AI, not a templated response.
three clear specific actions
One to drop, one to tweak, one to test… with the reasoning behind each one, so you understand the thinking, not just the recommendation.
clarity you can act upon
You don't need to digest a complicated report or book a follow-up call…. just watch the video, pick your first action and get going.
Gretta is just brilliant!
She has this amazing, niche background in marketing, teaching and dogs that she uses to help the rest of us!
NATALIE LIGHT + STeve GOODALL
(DIRECTORs OF PACT)
sense-check time…
Is A Fresh Perspective right for you?
It’s a great choice for you if…
✓ You're a self-employed ethical dog trainer or animal behaviourist who feels like something in your business isn't quite working.
✔ You'd find it useful to have someone experienced to look at your business and give you clear, specific advice.
✔ You're looking for a low-cost way to benefit from my insight.
It’s not right for you if…
✗ You want a detailed written audit or ongoing support… this is a focused, concise video diagnostic. Check this out for more support.
✗ You're not aligned with ethical, welfare-based training methods (we’re not going to be a good fit).
✗ You’re already really happy with how things… you don’t need this.
One-off business diagnostic
A Fresh Perspective
£45
✓ A short, personalised video focused on your business
✓ Three clear actions: one to drop, one to tweak, one to test
✓ Delivered by email within 3–5 business days
Just so you know... I cap this at six places per month.
Proud to be trusted by…
I'm Gretta Ford…
ABTC-registered Clinical Animal Behaviourist, dog trainer and the person behind Set Up To Succeed.
Before I became a dog trainer and behaviourist (and business strategist!), I spent years in marketing and sales and in school leadership, as a Deputy Headteacher.
I've run four businesses of my own, including selling my established training and behaviour business to relocate hundreds of miles away to start from scratch again!
I'm proud to have shared my expertise with some of the most respected professional membership bodies and universities in the world… I love talking about business!
‘A Fresh Perspective’ exists because I know that sometimes you don’t need more information… you need someone to look at what you’ve already built and help you see it clearly.
FAQs
If your question isn’t answered here, feel free to contact me by clicking on the chat icon in the bottom right of the page or via my contact form.
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You'll be sent a short form with a few focused questions about your business. Once I receive your completed form, I'll review your answers, take a look at how things are currently sitting, and record your personalised video. You'll receive it by email within 3–5 business days.
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It designed for for self-employed ethical dog trainers, behaviourists, and animal professionals who have a feeling something isn't quite working, but aren't sure what to address first.
It's also useful if you're trying to decide whether you need more structured support and want a clear picture of where things stand (and how I work) before committing.
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That's entirely up to you… when I sent over your video, I may signpost you to some potentially helpful resources and support options if I feel they’re relevant to you but there’s no pressure to do or buy anything.
If you'd like to explore further support, Let's Talk Business and Unleash Your Potential are both there when and if you're ready.
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Because I want each video to get proper attention. Six places means I can review your answers carefully and give you something genuinely useful.
If the current month is full, your form will be held and your video recorded at the start of the next available slot.
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A Fresh Perspective is a one-off diagnostic, so it doesn't include follow-up calls or email Q&A.
That said, if something in your video genuinely isn't clear, drop me an email and I'll do my best to help.
Or if you’d like more support, just get in touch and we can discuss your options.
want my eyes on your business?