ABOUT GRETTA FORD
Helping ethical dog trainers and animal behaviourists to build better businesses…
…without the six-figure fixation, the pressure to pretend you're someone you're not or the assumption that showing up loudly on social media is the answer to everything.
JUST SO WE’RE CLEAR…
When I say ‘better businesses’, I mean ones that are profitable, sustainable, fulfilling and genuinely aligned with how you actually work...
I'm also a practising, ABTC-registered Clinical Animal Behaviourist and Dog Trainer myself. So when I say I understand your world... I genuinely do. Colleagues were coming to me for business advice long before Set Up To Succeed existed… which, in hindsight, was probably a sign.
Proud to be trusted by…
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Cocktails or walking the dogs? Err… how about both? ; )
Your business should be more than just a ‘poorly paid hobby’
The trouble is, many of our industry norms lead to burn-out and struggling to earn enough to fund the life that you want.
And no, I’m not necessarily talking about yachts or designer handbags (though let’s be honest, they wouldn’t pair well with my wellies anyway!).
You didn’t join this industry under the illusion of it being a ‘get rich quick’ scheme… but after all your hard work, is it really too much to ask to pay your bills, take time off and treat yourself to things that make you happy?
Whether that’s holidays with family, cocktail nights with friends or yet another totally unnecessary (but rather lovely) new dog collar… or bed… or lead… I’m not judging!
You deserve all of that and more
That’s where I come in….
Fuelled by copious cups of tea, sneaky slices of cake and the foot-warming powers of a working cocker who never leaves my side, I’m on a mission to set you up for success in your business.
The right support makes a real difference... someone who genuinely gets this industry and has the skills, experience and strategies to help you move forward, whether that means attracting more of the right clients, increasing your income without working all hours or finally having a website that truly reflects your expertise.
No more second-guessing, time-wasting, or crossed fingers… just clear, practical steps that get you where you actually want to be.
As a business strategist and self-employed ABTC-Registered Certified Clinical Animal Behaviourist and Dog Trainer, I combine industry-specific business know-how with real-world experience.
Before entering this industry, I worked in marketing, sales, school teaching + leadership and now have 6 successful businesses under my belt.
I’ve been a trainer/ behaviourist for over a decade so rest assured, I’ve been where you are and got the t-shirt (striped, oversized… you name it, I’ve got them all!).
I’ve shared my expertise with some of the most respected professional membership bodies and educational establishments in the world.
Over the years, I’ve had the pleasure of supporting many wonderful colleagues with their businesses. I’d really love to help you too…
Gretta is different to other business coaches
When I looked at other business coaches, it always made me feel uncomfortable and like I wouldn't succeed because I didn't have a big, bold personality that could ‘sell’. Gretta is different - she’s down to earth, approachable and understands that most of us are in this to help the animals and people that we work with - we just need to be able to make it a sustainable living as well!
Laura
How I work… and why it works!
Most business support gives you a formula and asks you to fit yourself into it.
You’ll find that things are a bit different around here!
I spent years in teaching and school leadership, before joining this industry. Good teachers don't just hand everyone the same worksheet and tell them to get on with it… they design a structure that's clear enough to hold people and flexible enough to meet them where they are.
So that's how I work. Everything I offer has a really clear structure but what happens inside it is shaped entirely around you... because a framework that doesn't flex isn't really a framework, it's just a box.
Gretta is just brilliant!
She has this amazing, niche background in marketing, teaching and dogs that she uses to help the rest of us! If you need help, drop Gretta an email - you won’t regret it!
NATALIE LIGHT + STeve GOODALL
(DIRECTOR OF PACT)
Are you tired of this too?
A lot of business advice out there is loud, relentless and built for someone else’s version of success. There is another way!
the narrative I’m tired of:
🙄 You need to be master social media to succeed
🙄 ‘Six figures’ is the only real measure of success
🙄 Results matter more than how you get them
🙄 One magic formula works for everyone
🙄 Just do the tasks, no understanding required
🙄 Hustle, hustle, hustle… no matter what
Here’s my take on it:
🩷 You don’t have to touch social media if you don’t want to
🩷 Your individual goals and priorities are valid
🩷 Your values should drive how you build your business
🩷 One-size-fits-all is never the answer
🩷 Understanding your business is actually empowering
🩷 Your business should work with your life, not against it
Will we go together like a clicker and treats?
I'm here for the people who...
Want a business that actually reflects how skilled they are... without compromising their ethics to get there.
Know their stuff inside out... and yet still get a flutter of imposter syndrome when their own dog pulls on the lead in public!
Find the typical ‘six-figure funnels, post-every-day, manifest-your-clients’ advice deeply unappealing.
Would break out in a cold sweat at the thought of “sliding into people's DMs” to get clients. Luckily, there is another way.
Suspect that they're working a lot harder than their business is... and they're probably right.
Are tired of crossing their fingers and hoping for the best... and are ready for a proper plan instead.
If that sounds familiar... you're in the right place.
The people I work with aren't chasing ‘growth’ for the sake of it. They want something more meaningful: a business that's more fulfilling, more profitable, more sustainable.
Not necessarily a bigger business… a better one.
Which one best describes you?
I’d like to have
a website that wows
Make life easier with a website that works as hard for your business as you do for your clients. Choose one of my strategic website templates, opt for bespoke brand and website design or check out some of the other ways that I can help you to have a website that wows.
I want to
make my business better
Give your business a boost, so that you can earn more and enjoy a better work-life balance. From 1:1 or group support to practical courses and resources, I’m here to help you build a business that stands out and pays off... without leaving you burned you out.
I’m excited to
start a new business
Prepare to launch your own business as a self-employed ethical dog trainer or behaviourist. Follow my proven step-by-step process with a comprehensive online course or take your pick from my business resources, to help you realise your dreams.
I’d like to see my
personalised picks
Avoid ‘analysis paralysis’ with my quick quiz. Simply answer 10 questions to find out which of my pillars of business brilliance you need to strengthen and then filter all of my services, courses and resources into a curated collection of those most relevant for you.
Choosing to invest in Gretta’s services was the best decision I’ve made!
Gretta has been an incredible mentor and source of inspiration to me. She has encouraged me to trust in my skills and empowered me to market them effectively. Her warm and humorous approach made the entire process so enjoyable, and with her guidance, I’ve gone from feeling stuck and uncertain to confident and clear in my abilities and offerings. With Gretta’s help, not only have I become ‘unstuck’, but the return on investment was almost immediate. Thank you so much, Gretta!
JULIE
So, where to next?
Like a ‘choose your own adventure’ book from the 1980s…
…but, in this case, you won’t turn to page 36 only to be told that you’ve died
I’m curious…
Got any useful articles I can read?
Ok, I’m keen…
What free resources can help me?
Yes, I’m all in...
Help me choose the best option for me!
I’m all about…
Ethics
Just as in my work with animals, my approach is honest, evidence-based and free from quick-fix promises.
Expertise
Providing strategic, industry-specific advice, underpinned by both evidence and experience.
Empowerment
Giving you the clarity, understanding, skills and confidence that you need to help your business fly.
As featured in
Not sure what you need?
I’ve got you! Sometimes it’s hard to work out which way forward is best.
That’s why I’ve created a simple 10 question quiz which will help you to identify what you most need to work on in your business, by giving you a score for each of my 5 pillars of a successful business.
Armed with this insight, you can filter everything that I have to offer by pillar, to view personalised recommendations, tailored to the needs of your business.
Just click on the button below to get started. It won’t cost you a penny and you don’t even need to share your name or email address. You’re welcome :)
Gretta is an incredibly rare talent
She is honest, un-stuffy, organised, efficient, non-salesy and highly qualified. Unlike others, Gretta actually showed up for me, pushed me when I needed it, helped me when I floundered and supported me with patience, understanding and integrity. She is probably one of the most brilliant and lovely people I’ve ever met.
Lottie hanks
Want to know more?
Well, this pretty much sums me up…
JOBS BEFORE DOGS:
Various sales and marketing roles, followed by teaching + leadership.
Favourite drink:
A great cup of tea… accompanied by plenty of biscuits, of course!
Favourite food:
Is it ok to admit that cake is your favourite food (asking for a friend)?
Worst Habit:
Cramming my diary too full with things that I want to get done.
Trust me, Gretta is who you need to speak to!
She really has ‘been there, done that’ so knows exactly what you’re going through! Gretta’s help has had a huge impact on my business and I’d highly recommend working with her to others.
Karen Bachell