launch your new business!

Group Membership (£45/ month)

The Empower Collective is a monthly membership for ethical dog trainers and behaviourists who want their business to work for them, their clients and the animals they care about. Here, you’ll find the clarity, confidence and community that you need to thrive as a self employed ethical animal pro… because running a business shouldn’t feel like guesswork.

Comprehensive online course (£375)

If you’re ready to launch a business as a self employed dog trainer or animal behaviourist, then this is for you. I created this proven step-by-step process (with a whole host of extra goodies) to help you set yourself up for success in self employment… because nothing makes me happier - or the industry stronger - than seeing other ethical animal pros succeed.

Online course + spreadsheet + AI tool (£145)

Build a personalised, strategic marketing plan that fits your brain, business and boundaries (yes… even if social media is firmly on your ‘nope’ list!). Includes a filterable spreadsheet of 100 industry-relevant marketing strategies and an AI companion to help you create and refine your personalised plan.

Interactive Guide + AI Tool (FREE)

Struggling to turn interest into actual bookings? This free toolkit helps ethical dog trainers and behaviourists fix potential friction points. With 8 smart, strategic tweaks that help you get more bookings by making it easier for clients to say yes. Includes clear examples, reflection prompts and support from your optional AI sidekick, Pixel.

Online Calculator (FREE)

Not sure if you’re charging enough for your time? Not sure where all your money is going each month? This quick, practical online calculator helps you work out your minimum hourly rate, to allow you to reach your financial goals. Designed for ethical dog pros who want prices that actually add up, without having to wrangle with complex accounting software.

Industry-specific Squarespace sites (from £495)

Creating a website that communicates your value, earns you more money and wows your ideal clients has just got a whole lot easier with my gorgeous, strategically-designed Squarespace websites, created especially for ethical dog trainers and animal behaviourists. If you want a fancy new website but don’t have the budget for a bespoke option, this is for you!

Online course + templates (£145)

Your website has the power to take potential clients from ‘cold’ to ‘sold’ but only if you get your words right. With strategic, industry-specific guidance and step-by-step templates, I’ll show you how to structure your site and write your copy in a way that connects with potential clients, communicates your expertise and helps your site to come up in online searches.

Client report template (£15)

Let me guess… you spend way too much time at your desk creating reports for clients (and vets), only to find that they barely ever get looked at, let alone praised! This client report template (which includes a vet report template, as a bonus) is designed to help you to quickly and easily create personalised training/ behaviour plans that your clients will love!

E-book (£10)

If your website is being outranked on google by other less-than-desirable options [cough cough!], you need ‘The Dog Trainer’s Guide to Getting Found Online’. Full of simple, practical, easy-to-understand SEO strategies, this industry-specific e-book will show you how to help your business rank higher in online searches so that potential clients can find you.

PDF Checklist (FREE)

Not sure what to include on your website’s homepage? This free 17-point checklist is designed specifically for dog trainers and behaviourists. It’ll help you to create a homepage that gives a great first impression and helps prospective clients to find their way to what they need.

Quiz (FREE)

What makes you stand out? This quick 6-question quiz is designed to help ethical dog trainers and animal behaviourists to discover their signature superpower, so you can play to your strengths and attract the right-fit clients with ease.