HARNESS THE POWER OF A WEBSITE THAT SHOWCASES YOUR SKILLS AND EXPERTISE
Website Templates
… gorgeous, strategically-designed, hard-working Squarespace websites, created especially for ethical dog trainers & animal behaviourists
You know what?…
These days, building your own website is actually pretty easy.
But creating a website that communicates your value, earns you more money and wows your ideal clients... that’s hard. Really hard.
Unless you’ve spent years learning and honing your skills, there’s no reason that you should be an expert in this stuff!
So it’s really not surprising if…
your DIY website just isn’t working very hard for you (or you’ve simply outgrown it)
you inwardly cringe when someone asks you for your website address
you’ve spent ages on your website but feel like you’re missing something
you’re occasionally overcome by intense pangs of competitor website-envy
you have a sneaking suspicion that your website is probably letting the side down
… or you don’t even have a website yet and would like to make the whole thing easier
The good news is that, with my industry-specific, strategically designed website templates, I’ve already done all the hard work for you.
Hello there!
I’m Gretta - a Clinical Animal Behaviourist and Dog Trainer, turned business nerd and website geek!
With over ten years’ industry experience (and multiple successful businesses) under my belt, I know what a difference a great website can make... and I see it time and time again when working with my clients.
From getting you found online and communicating your value to wowing potential clients and leading them through a planned journey, your website has whole lot of important jobs to do. That’s why creating a great website is about so much more than just making it look good... but, of course, it should do that too!
You see, if your website isn’t pulling its weight, it’s costing you money…
Even worse, given that 75% of people admit to judging the credibility of a business based on how their website looks, it could be costing you your reputation too… eek!
With limited capacity for my ever-popular bespoke brand and website service, I wanted to create another option. One that allowed even more fellow trainers and behaviourists to have the website that they deserve.
So, if you want a fancy new website that’s been strategically designed to work really hard for you but you don’t have the budget (or time to wait) for my bespoke service… I’ve got just the thing!
Uniquely placed as the business expert who is in the business, Gretta has amazing creative and technical skills, along with great attention to detail, which she uses to create beautiful results.
SORREL
INTRODUCING…
A collection of gorgeous, industry-specific website templates, designed with client-winning strategy at their core.
Take your pick for just £495
English Country Garden
Refined | elegant | calm
Village Fete
Friendly | VIBRANT | Uplifting
Woodland Walk
WARM | earthy | Authentic
Weekend In Paris
CHIC | Editorial | Minimalist
Having used one of Gretta’s templates, clients have said that they chose me because they were impressed with my website!
CLAIRE
Yep, they’re pretty special!
Look at what’s included with each template…
They’re so much more than just a website template →
VIDEO TUTORIALS
… to lead you through every step of planning, customising and launching your new website
COPYWRITING COURSE
… free access to my course ‘Your Website, Done Properly’ (worth £145)
CONVERSION FOCUSED
… every aspect of the templates (+ resources) was designed with business strategy in mind
MOBILE OPTIMISATION
… separate editing function to ensure that your site also looks great on mobile devices
DRAG AND DROP DESIGN
… simple to use Squarespace website template which you can easily edit yourself
HELPFUL Checklists
… each step is accompanied by a checklist to help make sure that you don’t miss a thing
ACCESS TO PRIVATE GROUP
Ask questions and connect with like-minded peers in my private community group
20% DISCOUNT
… as a Squarespace Circle member, I can gift you 20% off your first annual subscription
NO Maintenance fees
… avoid costly contracts - you’ll be upskilled and empowered to make any future changes
IMAGE LIBRARY
… a curated collection of 450+ prepared and optimised photos to save you hours of time
The hardest decision was choosing which one to go with!
The website templates Gretta has created are just beautiful. The accompanying materials include a course on ‘How to Write Your Website’, and online tutorials to show how to use the actual templates. Both were really helpful and made things so much easier, as well as saving me hours of my time and hundreds of pounds in copywriting fees.
SARAH-JANE
It’s as easy as 1,2,3
Your next steps…
choose your favourite template
Take your pick from the four stunning designs… all are fully customisable.
opt for any add-ons that you’d like
Want matching social media templates or D-F-Y customisation? No problem!
show off your fancy new website!
Follow the guidance provided, then get ready to wow potential new clients.
I’m so glad I invested in one of your beautiful website templates! With your comprehensive guidance, it felt like I had someone holding my hand throughout the whole process, which made it a straight-forward, enjoyable and (virtually!) stress-free experience.
CLAIRE
Click here to visit Claire’s website, created using my ‘Woodland Walk’ template.
Gretta is probably one of the most brilliant (and lovely!) people I’ve ever met - she fully understands our industry and, when you put that together with her business knowledge, it’s an incredibly rare talent.
LOTTIE
TAKE YOUR PICK…
Choose from one of the designs below to find out more and finally have the website that you’ve always wanted.
Just £495
English Country Garden
Refined | elegant | calm
Village Fete
Friendly | VIBRANT | Uplifting
Woodland Walk
WARM | earthy | Authentic
Weekend In Paris
CHIC | Editorial | Minimalist
an investment in your business
Want a website template that saves you hours of time and pays for itself?
Here’s what a previous template purchasers said when a colleague asked for website platform recommendations.
Make it your own…
It’s simple to make your template perfect for you
(step-by-step instructions and video guides are included).
The examples below show how even subtle changes of colour, imagery and font can transform a template into your own unique website… and that’s before you even add your own copy! Each template is totally customisable, to suit you.
Weekend in Paris
Here are a couple of examples of clients who have taken their chosen template and really made it their own:
Helen’s websitE
[Using THE ‘Village Fete’ template]
Clare’s website
[using THE ‘Woodland Walk’ template]
Gretta is the whole package! She’s hugely knowledgeable on the technical side of things, really understands the industry and is a genius with eye-catching copy and design as well.
HELEN
GOT SOME
Questions?
Feel free to get in touch. In the meantime, these FAQs may help…
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Your strategic website template includes the following pages as standard (you can duplicate any of these and edit them to suit you):
home
about
services menu page
individual service page (design 1)
alternative individual service page (design 2)
contact
blog
blog post layout
mix and match page - this is an extra, hidden page which contains a selection of additional pre-prepared section designs (eg. pricing comparison tables, your values, meet the team, videos) for you to add to any pages as you like... or to help you create totally new, consistently-designed page in just a few clicks!
legal pages (with placeholder text)
404 error page
Of course, you can easily duplicate any of these pages and edit them in any way you like… the possibilities are endless!
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Step by step video tutorials to walk you through exactly what to do
Checklists to keep you on track and make sure you don't miss anything
Free access to my copywriting course + templates (worth £145)
Free access to my e-book ‘A Dog Trainer’s Guide to getting Found Online’ (worth £10)
Library of curated + prepared images (saving you hours of your time)
Access to private community group, to connect with like-minded peers
20% discount on your first year of Squarespace (annual plan)
Optional upgrades to include customisation/ brand design
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That really depends on how prepared you are (ie. whether you already have your website copy and imagery prepared), how many pages you need, how familiar you are with website editing and how much customisation you want to do.
The most time consuming bit is usually the website copywriting (in the ‘prepare’ phase). However, I’ve included free access to my online course ‘How To Write Your Website’ which leads you through every step and provides templates and prompts to save you time and make the process as painless as possible… even if you don’t really like writing.
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Yes! Just choose the design that you’d like and you’ll find more information about the done-for-you customisation option on that page.
Then, at the checkout, you’ll see an upgrade option for customisation when you pay for your template.
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You can choose to add on any of the following:
matching social media templates (editable in Canva)
done-for-you customisation (I’ll customise your website template for you when you’ve finished the prep work)
You can find out more about these options on each of the individual template sales pages, so just pick the one you’re interested in and you’ll see the all the info on that page.
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If you opt for my ‘done-for-you’ template customisation service, you’ll first be given access to the online course and the template will be installed as usual. The online course guides you through every step and tells you what you’ll need to provide when.
The template customisation work will be booked in when you’ve done all of the prep work and sent me everything I need. Then, I’ll get to work on your template customisation and send everything over for you to check when it’s ready.
The online course materials that accompany the template will explain exactly what to do and when but if you have any questions, just ask.
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Yes, this is usually very easy to do and just involves either:
getting an ‘embed’ code from your booking system/ email marketing service provider and adding this to your website by pasting the code where you want it
adding a link to a button which takes people to an external booking page/ email sign up page hosted by your third party provider.
If you’ve opted for the website customisation service, I will gladly do this for you as part of the service, if you provide me with the information I need.
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No need to worry about that!
Your website template is totally customisable so you can make any changes you want but, even if you just swapped the colours, fonts and text to suit you and your brand, you’ll find that it changes the look and feel of the site anyway (see here!).
On each of the template pages, you can see some examples of how just changing the colours, fonts and images make a huge difference... and that's before you even change the text, add any extra sections from the 'mix and match' collection or adjust any of the layouts!
And, of course, don’t forget that your potential clients are looking at you and your local competition, not scouring internet to compare infinite numbers of dog trainers’ websites to see if they can spot any similarities! Who has time for that?
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Absolutely!
Some people like to keep their website quite true to the original template but here are a couple of examples where they’ve taken their chosen template and really made it their own:
This is Helen’s website, using the Village Fete template.
This is Clare’s website, using the Woodland Walk template
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Your website plays a critical role in the visibility and irresistibility pillars of your business.
It can also really help with both profitability and sustainability!
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Once you go through the secure checkout, you will be emailed an invoice and your log in information (2 separate emails). Simply follow the instructions to access your online course. It’s very easy, I promise!
In the introductory module of the course, it outlines the whole process for you and provides clear instructions for what to do.
Your website template will be delivered into your existing (or new) Squarespace account within 7-10 days (but usually within 48 hours) and you’ll find you have plenty of prep work to be getting on with in the meantime!
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Unfortunately, this isn’t possible but, even if it were, there is a huge benefit in building your website from the ground up, ensuring that you design it to serve you and your potential clients well, rather than bolting on extra bits that don’t work cohesively.
Of course, you can still use your existing domain - it’s easy to link this up to your new site when you’re ready to switch over.
If you already have a website, you should be mindful of these tips, to help you minimise the potential (temporary) dip in SEO that can be experienced when moving platforms or re-designing your site.
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You don’t need to pay me anything at all going forward - the website is your own and there are no maintenance contracts/ tie-ins.
This is because I firmly believe in empowering you to take control of your own business (and ongoing expenses). For me, that includes your website. This is why I provide step-by-step video guides, so that you can update your website yourself any time you want to in the future. Of course, if you ever need extra help with your website, this can easily be arranged.
You will, however, need to pay for your subscription to the website hosting platform (Squarespace). A ‘personal plan’ is only around £12/ month and a ‘business plan’ is around £17/ month. You’ll need a business plan if you want to embed your own booking systems or email marketing opt in forms etc. You can see the current prices and features of different plans here. You’ll also benefit from 20% off the cost of your first year of an annual plan with Squarespace by working with me, as I’m a Squarespace Circle Member.
There’s nothing else to pay me, unless you specifically opt for any extras.
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It’s easy! It uses a drag and drop design and, most of the time, you’ll simply be swapping existing text and images for new ones. Detailed guidance is provided.
However, if you’d rather I did the customisation for you, you can opt for this at the checkout :)
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You can easily duplicate any template pages so that you have multiple copies, ready for you to customise in any way you like.
You can also create new pages (or add to existing pages) in just a few clicks by using the ‘saved sections’ feature, combined with the ‘mix and match’ page that has some extra ideas and designs for you.
Instructions are provided on all of this!
If you’ve opted for my ‘done-for-you’ customisation service, extra pages are priced at:
FREE to swap one page for another similar length page from the template eg. if you don’t want a training classes page but you need another 1:1 service page.
£100 for an additional short page based on one from the template
£150 for an additional long page based on one from template
£150 for a short page with a new/ custom design eg. vets page
£200 for a long page needing a new/ custom design
If you’ve got further questions, just get in touch and we can have a chat.
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Yes, whilst the examples used are dog-based, they apply equally to all companion animal species.
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Unfortunately, due to the digital nature of this product, refunds are not available. However, if you have any questions, please get in touch.
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Yes, of course. You can either send a message via the chat button in the bottom right hand corner or head to the contact page and get in touch that way.
I look forward to hearing from you!
As a fellow animal behaviourist and trainer, Gretta understands our professional background (so all of her advice is directly relevant) but she also has a wealth of business knowledge, insight and an undeniable flair for creativity.
Alison
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