harness the power of a strategically designed website
Squarespace Website Templates for Dog Trainers & Behaviourists
Stunning (and hard working!) websites that showcase your skills and expertise.
You know what?…
These days, building your own website is actually pretty easy.
But building a website that’s strategically designed to help you communicate your value, earn more money and wow your ideal clients... that’s hard. Really hard.
So it’s really not surprising if…
your DIY website isn’t working very hard for you (or you’ve simply outgrown it)
you inwardly cringe when someone asks you for your website address
you’ve spent ages on your website but feel like you must be missing something
you’re occasionally overcome by pangs of competitor website-envy
… or maybe you haven’t got a website yet and don’t fancy spending countless hours creating your own when you’re pretty sure that it’ll probably be a bit rubbish anyway!
Unless you’ve spent years learning from the pros and honing your website strategy, design and copywriting skills, there’s no reason that you should be an expert in this stuff!
The good news is that, with my industry-specific website templates, you don’t need to be.
Hello there!
I’m Gretta - a Clinical Animal Behaviourist and Dog Trainer, turned business nerd + Website Geek!
With over ten years’ industry experience (and multiple successful businesses) under my belt, I know what a difference a great website can make... and I see it time and time again when working with my clients.
From getting you found online and communicating your value to wowing potential clients and leading them through a planned journey, your website has whole lot of important jobs to do. That’s why creating a great website is about so much more than just making it look good... but, of course, it should do that too!
You see, if your website isn’t pulling its weight, it’s costing you money…
Even worse, given that 75% of people admit to judging the credibility of a business based on how their website looks, it could be costing you your reputation too.
With limited capacity for my ever-popular bespoke brand and website service, I wanted to create another option. One that allowed even more fellow trainers and behaviourists to have the website that they deserve.
So, if you want a fancy new website that’s been strategically designed to work really hard for you but you don’t have the budget (or time to wait) for my bespoke service… I’ve got just the thing!
Uniquely placed as the business expert who is in the business, Gretta has amazing creative and technical skills, along with great attention to detail, which she uses to create beautiful results.
SORREL
INTRODUCING…
A collection of gorgeous, industry-specific website templates, designed with client-winning strategy at their core.
Take your pick for just £495
English Country Garden
Refined | elegant | calm
Village Fete
Friendly | VIBRANT | Uplifting
Woodland Walk
WARM | earthy | Authentic
Weekend In Paris
CHIC | Editorial | Minimalist
Gretta is hugely knowledgeable on the technical side of things, really understands the industry and is a genius with eye catching copy and graphic design as well. The whole package!
HELEN
Look what you get WITH EACH TEMPLATE…
Yep… they’re pretty special!
COPYWRITING COURSE
… free access to my course ‘How to Write Your Website’ to make the process quick and easy.
MOBILE OPTIMISATION
… separate editing function so that you can ensure that your site also looks great on mobile devices.
NO Maintenance fees
… avoid costly contracts - you’ll be upskilled and empowered to easily make any future changes.
helpful checklists
… each stage is accompanied by a handy checklist to help make sure that you don’t miss a thing.
IMAGE LIBRARY
… a curated collection of 450+ prepared and optimised photos to save you hours of time!
VIDEO TUTORIALS
… to lead you through every step of planning, customising and launching your new website.
DRAG + DROP DESIGN
… simple to use Squarespace website template which you can easily edit yourself at any time.
CONVERSION FOCUSED
… every aspect of the templates (and resources) has been designed with business strategy in mind.
20% discount
… as a Squarespace Circle member, I can gift you 20% off your first annual Squarespace plan.
The hardest decision was choosing which one to go with!
The website templates Gretta has created are just beautiful. The accompanying materials include a course on ‘How to Write Your Website’, and online tutorials to show how to use the actual templates. Both were really helpful and made things so much easier, as well as saving me hours of my time and hundreds of pounds in copywriting fees.
SARAH-JANE
It’s as easy as 1,2,3
Your next steps…
choose your favourite template
Take your pick from the four stunning designs… all are fully customisable.
opt for any add-ons that you’d like
Want matching social media templates or D-F-Y customisation? No problem!
show off your fancy new website!
Follow the guidance provided, then get ready to wow potential new clients.
Gretta is probably one of the most brilliant (and lovely!) people I’ve ever met - she fully understands our industry and, when you put that together with her business knowledge, it’s a incredibly rare talent.
LOTTIE
Proud to be featured…
TAKE YOUR PICK…
Choose from one of the designs below to find out more and finally have the website that you’ve always wanted.
Just £495
English Country Garden
Refined | elegant | calm
Village Fete
Friendly | VIBRANT | Uplifting
Woodland Walk
WARM | earthy | Authentic
Weekend In Paris
CHIC | Editorial | Minimalist
As a fellow animal behaviourist and trainer, Gretta understands our professional background (so all of her advice is directly relevant) but she also has a wealth of business knowledge, insight and an undeniable flair for creativity.
Alison
Questions?
Feel free to get in touch. In the meantime, these FAQs may help…
GOT SOME
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Your strategic website template includes the following pages as standard (you can duplicate any of these and edit them to suit you):
home
about
services menu page
individual service page (design 1)
alternative individual service page (design 2)
contact
blog
blog post layout
mix and match page - this is an extra, hidden page which contains a selection of additional pre-prepared section designs (eg. pricing comparison tables, your values, meet the team, videos) for you to add to any pages as you like... or to help you create totally new, consistently-designed page in just a few clicks!
legal pages (with placeholder text)
404 error page
Of course, you can easily duplicate any of these pages and edit them in any way you like… the possibilities are endless!
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Step by step video tutorials to walk you through exactly what to do
Checklists to keep you on track and make sure you don't miss anything
Free access to my copywriting course + templates (worth £95)
Free access to my e-book ‘A Dog Trainer’s Guide to getting Found Online’ (worth £10)
Library of curated + prepared images (saving you hours of your time)
Access to private community group, to connect with like-minded peers
20% discount on your first year of Squarespace (annual plan)
Optional upgrades to include customisation/ brand design
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That really depends on how prepared you are (ie. whether you already have your website copy and imagery prepared), how many pages you need, how familiar you are with website editing and how much customisation you want to do.
The most time consuming bit is usually the website copywriting (in the ‘prepare’ phase). However, I’ve included free access to my online course ‘How To Write Your Website’ which leads you through every step and provides templates and prompts to save you time and make the process as painless as possible… even if you don’t really like writing.
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Yes! Just choose the design that you’d like and you’ll find more information about the done-for-you customisation option on that page.
Then, at the checkout, you’ll see an upgrade option for customisation when you pay for your template.
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You can choose to add on any of the following:
matching social media templates (editable in Canva)
custom brand design (you’ll have me and one of the pros on my design team working exclusively on your project)
done-for-you customisation (I’ll customise your website template for you when you’ve finished the prep work)
You can find out more about these options on each of the individual template sales pages, so just pick the one you’re interested in and you’ll see the all the info on that page.
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If you opt for the brand design and/ or ‘done-for-you’ template customisation service, you’ll first be given access to the online course and the template will be installed as usual. The online course guides you through every step and tells you what you’ll need to provide when.
The brand design work (if applicable) will be booked in to start ASAP, while you’re working on the ‘preparation’ phase of the course.
The template customisation work will be booked in when you’ve done all of the prep work and sent me everything I need. Then, I’ll get to work on your template customisation and send everything over for you to check when it’s ready.
The online course materials that accompany the template will explain exactly what to do and when but if you have any questions, just ask.
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Yes, this is usually very easy to do and just involves either:
getting an ‘embed’ code from your booking system/ email marketing service provider and adding this to your website by pasting the code where you want it
adding a link to a button which takes people to an external booking page/ email sign up page hosted by your third party provider.
If you’ve opted for the website customisation service, I will gladly do this for you as part of the service, if you provide me with the information I need.
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No need to worry about that!
Your website template is totally customisable so you can make any changes you want but, even if you just swapped the colours, fonts and text to suit you and your brand, you’ll find that it changes the look and feel of the site anyway.
And, of course, don’t forget that your potential clients are looking at you and your local competition, not scouring internet to compare infinite numbers of dog trainers’ websites to see if they can spot any similarities! Who has time for that?
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Your website plays a critical role in the visibility and irresistibility pillars of your business.
It can also really help with both profitability and sustainability!
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Once you go through the secure checkout, you will be emailed an invoice and your log in information (2 separate emails). Simply follow the instructions to access your online course. It’s very easy, I promise!
In the introductory module of the course, it outlines the whole process for you and provides clear instructions for what to do.
Your website template will be delivered into your existing (or new) Squarespace account within 7-10 days (but usually within 48 hours) and you’ll find you have plenty of prep work to be getting on with in the meantime!
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Unfortunately, this isn’t possible but, even if it were, there is a huge benefit in building your website from the ground up, ensuring that you design it to serve you and your potential clients well, rather than bolting on extra bits that don’t work cohesively.
Of course, you can still use your existing domain - it’s easy to link this up to your new site when you’re ready to switch over.
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You don’t need to pay me anything at all going forward - the website is your own and there are no maintenance contracts/ tie-ins.
This is because I firmly believe in empowering you to take control of your own business (and ongoing expenses). For me, that includes your website. This is why I provide step-by-step video guides, so that you can update your website yourself any time you want to in the future. Of course, if you ever need extra help with your website, this can easily be arranged.
You will, however, need to pay for your subscription to the website hosting platform (Squarespace). A ‘personal plan’ is only around £12/ month and a ‘business plan’ is around £17/ month. You’ll need a business plan if you want to embed your own booking systems or email marketing opt in forms etc. You can see the current prices and features of different plans here. You’ll also benefit from 20% off the cost of your first year of an annual plan with Squarespace by working with me, as I’m a Squarespace Circle Member.
There’s nothing else to pay me, unless you specifically opt for any extras.
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It’s easy! It uses a drag and drop design and, most of the time, you’ll simply be swapping existing text and images for new ones. Detailed guidance is provided.
However, if you’d rather I did the customisation for you, you can opt for this at the checkout :)
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You can easily duplicate any template pages so that you have multiple copies, ready for you to customise in any way you like.
You can also create new pages (or add to existing pages) in just a few clicks by using the ‘saved sections’ feature, combined with the ‘mix and match’ page that has some extra ideas and designs for you.
Instructions are provided on all of this!
If you’ve opted for my ‘done-for-you’ customisation service, extra pages are priced at:
FREE to swap one page for another similar length page from the template eg. if you don’t want a blog but you need another service page.
£75 for an additional short page based on one from the template
£100 for an additional long page based on one from template
£125 for a short page with a new/ custom design eg. vets page
£175 for a long page needing a new/ custom design
If you’ve got further questions, just get in touch and we can have a chat.
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Yes, whilst the examples used are dog-based, they apply equally to all companion animal species.
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Good question! I’ve written a blog post to help with this decision here.
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Unfortunately, due to the digital nature of this product, refunds are not available. However, if you have any questions, please get in touch.
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Yes, of course. You can either send a message via the chat button in the bottom right hand corner or head to the contact page and get in touch that way.
I look forward to hearing from you!
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Squarespace Website Template
