If YOu’re a dog trainer OR animal behaviourist…
Discover the power of a strategic brand and website that you feel confident and excited about sharing.
In an ideal world, your expertise and ethics would speak for themselves…
… but the truth is, it’s becoming increasingly challenging to stand out from the crowd, leaving you working harder than ever just to get by.
Take a look at these stats….
The number of results returned by Google (in < 1 second), when searching for ‘qualified dog trainer near me’
The percentage of people who admit to judging the credibility of a business based on how their website looks
The time it takes for a potential client to form an opinion about you/ your brand when first visiting your website
Just as animals are constantly communicating with us (if we learn how to listen)…
… your brand and website are speaking to every potential client, referring vet and colleague who comes across you.
The question is, what’s being said?
Wouldn’t it be nice to feel confident that your online presence actually reflects who you really are?
Industry norms have lead to many animal trainers and behaviourists having generic brand identities and poorly performing DIY websites that lack clarity or strategy.
All too often, this leaves potential clients to either:
base their decision on price… but, with your level of skill and education, you shouldn’t even be contemplating being the cheap option
choose the ‘marketing-savvy’ trainer, with ‘guaranteed results’, ‘quick fix’ methods and questionable ethics… and we all know what happens then
Let’s be honest… there’s no point spending money on ads, giving flyers to vets and posting on social media if the website that people then land on lets you down.
Make Their decision (and your life) easier with…
Elevate Your Business
the strategic brand and website package, perfectly designed just for ethical animal pros who want…
a strategically aligned brand…
which stands out from the rest, communicates your values, wows your ideal clients and elevates you to a premium position in the market, in a way that properly reflects your hard-earned skills and expertise
a cleverly designed website…
which is not only gorgeous but also backed up by strategy to effectively showcase your services (and is built within a platform that you can actually use yourself… without costly ‘maintenance contracts’)
One of a kind…
A uniquely comprehensive, industry-specific branding & website service, to elevate your business and reflect your brilliance.
No maintenance Fees
… avoid costly website contracts - you’ll be empowered to make any future changes yourself.
community Support
… access to my private group, to connect with like-minded peers, share ideas and ask questions.
Design pro Expertise
… my team of professional designers work alongside me, to develop your unique brand and website.
Visual brand identity
… taking a strategic approach to your logos, colours, fonts and pattern for a complete visual brand identity.
Copywriting guidance
… access to my online course ‘How to Write Your Website’ so you know exactly what to write.
Built-In Strategy
… business strategy has been woven in to every step, from competitor analysis to website navigation.
Gretta created an absolutely perfect brand & website for me
I needed a new brand and website to reflect the type of clients I wanted to attract and what I wanted to be able to charge. My previous site was great for when I first started out but wasn’t at all where I needed it to be. I LOVE my new website and the feedback I’ve got about it is even better than I could have expected. It’s absolutely perfect for me.
LOTTIE
Proud to be featured…
Wow - I’m overcome with joy!
Gretta, OMG, I am overcome with joy and total amazement! I just had a chance to sit down and see this on my laptop and . . . . WOW. It’s just so much cleaner and more elegant and so compelling! What a fabulous job you have done for me!
LISA
I’m Gretta…
As a fellow ethical dog trainer and behaviourist…
I believe that you deserve to have a brand and website that reflects just how special, skilled and talented you really are.
As a business strategist…
I know that the right brand and website can make all the difference to your business by working really hard for you every single day, behind the scenes.
Poorly performing, generic brands/ websites are a stumbling block for many in our industry. I’m here to change that.
There’s so much more when you work with Gretta!
I’ve loved working with Gretta. Her support, motivation and encouragement has helped me to finally turn my dream into a reality. She’s professional, efficient, has a really good ethos, strong knowledge base and an incredible understanding of the industry.
Unlike many other brand and website design services, this isn’t just about websites and branding! There is SO much more to working with Gretta, in terms of thinking about your wider business strategy. I now have an amazing website, a beautiful brand and something tangible to offer, after so much studying.
RACHEL GALES
ELEVATE YOUR BUSINESS WITH
strategy-led, industry-specific design
Premium Positioning
Elevate your unique business to a special place in the market that properly reflects your hard-earned knowledge, skills and expertise.
Cohesive Clarity
Taking a holistic approach to encompass brand strategy, visual identity and website design so you can move forward with confidence.
Purposeful Process
A rigorous five step methodology, underpinned by proven marketing principles, to help you achieve sustainable success.
Making branding & websites a walk in the park...
explore my proven 5-step process
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Taking a strategic approach, to underpin the entire project.
You’ll complete a comprehensive questionnaire which digs deep into your goals, ideal clients, likes/ dislikes and values.
Then I’ll review your current brand, conduct competitor analysis and determine how you can carve out your special place in the market.
I’ll share this with you in your brand strategy document, which includes guidance on your positioning, target market, messaging, visual references, brand voice and more.
This step closely links to the ‘intentionality’ pillar of business brilliance.
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Creating your gorgeous new visual brand identity
You can get started on your website prep (you’ll have free access to my course ‘How to Write Your Website’ to help you with this!), while your brand goes from concept to design: I’ll work in collaboration with a member of my incredible design team to craft a strategically aligned brand just for you.
This will include your suite of logos, sub mark, typography, colour palette and pattern, resulting in a beautifully holistic brand identity which captures your vision, communicates your values and reflects your expertise.
You’ll be asked for feedback and have the opportunity to request refinements at various stages of the process.
This step relates to the ‘irresistibility’ pillar of business brilliance.
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Getting your website strategy right from the start.
It’s time to move on to your website! Just as with branding, we’ll begin by understanding your vision and goals for your website.
Through free access to my online course and template bundle ‘How to Write Your Website’, I’ll provide you with detailed guidance on writing your website copy, with structured prompts so that you’re never starting from a blank page.
Not only that, but you’ll also get strategy and planning guidance so that you can get those all-important bits (like site structure and SEO keywords) right… oh and advice on choosing your imagery. I’ve got your covered!
This step aligns with the ‘intentionality’ and ‘visibility’ pillars of business brilliance.
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Designing and building your new website
With personalised touches throughout, your website will bring your brand to life, in a way that’s designed to effortlessly appeal to your ideal clients.
Far from just looking pretty (although it’ll be that too!) your site will be designed to help you get found online (with integrated SEO), work beautifully on all devices (with mobile optimisation as standard) and encourage your ideal clients to actually become paying customers (with a carefully planned client journey).
As before, you’ll have the opportunity to provide feedback and request amendments throughout the process.
Once your website has been built, I’ll take you on a tour to show you around your brand’s beautiful new home… exciting stuff!
This step relates to the ‘visibility’ and ‘irresistibility’ pillars of business brilliance.
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Feel confident moving forward with your new brand and website.
Your brand files will be delivered alongside your beautiful ‘brand style guide’. This personalised document will show you how to use all the different aspects of your brand identity confidently and consistently in the real world.
We’ll wrap up with a hand-over session where I’ll talk you through the back-end of the website and how it all works.
My aim is to leave you feeling confident to make simple changes such as updating the content, adding new testimonials and creating extra pages… but if you ever need my help, I’m here!
I’ll also provide some valuable guidance on what to do now that your website is live, to increase your visibility.
This step relates to the ‘visibility’ and ‘sustainability’ pillars of business brilliance.
I’m now inundated with enquiries!
I love my new website: the feedback about it has been amazing and it’s really working!
I’m getting so many more enquiries (even at the increased prices) and 90% of them are converting into paying clients. I’m immensely grateful to you - it’s changed my business completely and I wouldn’t hesitate to recommend you to anyone else.
PAULINE WHITTAKER
Some recent projects
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Adventure Paws
family-friendly, fresh and fun
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Dog On The Hill
unique, creative and professional
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Maria Debono
calm, expert and approachable
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Pauline Whittaker
expert, experienced and caring
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Thinking Paws
supportive, empathetic and trustworthy
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The Dog's Whiskers
premium, professional and reassuring
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Little Leopards
aspirational, expert and sleek
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Happy Tails
clear, simple and reassuring
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The Dog Psychologist
high end, confident and bespoke
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Pet Behaviour Consulting
strong, professional and approachable
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Field and Fireside
warm, practical and outdoorsy
I could never have created something so beautiful
Gretta’s brand and website package is excellent value for money. She offers a professional and knowledgeable service with a very friendly and supportive approach. The end result actually made me cry when it was first revealed! I could never have created something so beautiful without her. Gretta’s thorough guidance and practical knowledge would make her my first choice for my business every time. She makes it all so easy.
JULIE DANIELS
YOur investment
£3,750 *
paid in up to 2 instalments
*Clients on my 1:1 coaching programme SAVE £250
Explore the tabs below to see what’s included and discover why, with the combined expertise of me and my hand-picked team of designers, this is so much more than just a ‘new website’…
IT ALL BEGINS WITH…
Brand Strategy
This includes:
brand overview
core values of your business
ideal client analysis
competitor/ market analysis and positioning
brand personality assessment
visual references and inspiration
strategic colour palette selection
NEXT TAB… Visual Identity
THEN WE CREATE YOUR…
Visual Brand Identity
This includes:
shared brand inspiration boards
brand concept presentation + feedback
opportunity for design refinements
logo suite: primary, secondary, submark
curated brand colour palette
typography selection
brand pattern in a variety of colourways
your personal brand ‘style guide’
NEXT TAB… WEBSITE DESIGN
And Bring it to life with…
Website Design
This includes:
access to my course: How to Write Your Website
beautiful 6-page website (option to add more)
brand integration (eg. colours, fonts, patterns)
site-wide search engine optimisation (SEO)
mobile-friendly design
social media + email marketing integration
website hand-over/ training session
post-launch guidance
MY stamp of approval
‘So much more than… a new brand and website’
So, as well as giving you an incredible new brand and website, I’ve infused this service with plenty of added value, including:
90 minute Business Coaching Session (worth £250)
Exclusions apply to those on my 1:1 coaching programme - you have a discount instead.
Free access to ‘How To Write Your Website’ (worth £95)
An online course and template bundle to guide you through every step with prompts, checklists and a bonus on using AI to save time
20% off your Squarespace Subscription
Applies to your first year of an annual plan when you upgrade from the trial which I’ll set up for you.
Invitation to join my Private Group
Connect with fellow professionals and support each other in your businesses.
An exclusive discount on legal ‘must-haves’ for your website (worth £200)
You get something that’s uniquely your own!
Gretta is a joy to work with. She takes time to think about how to bring out your personality as part of the brand, so you get something that really is uniquely your own. She's also fab at project managing - really thorough and great at keeping things on track. The website is looking so good – can’t wait to launch!
HANNAH BIRRELL
SOUNDING GOOD?
Here’s what to do…
get in touch
Book a call or send me a message through the contact form so that I can get to know a bit about you and your business
match making
I’ll let you know whether (and when) I can help you, depending on your business, your timescale and your goals
get started
We’ll get a start date booked into the diary and I’ll set you some brand strategy homework to get going with
Gretta is incredibly easy to work with and was able to combine her amazing creative and technical skills to create beautiful results, exceeding my expectations.
SORREL CONI
If your current brand and website are falling as short as a dachshund’s legs…
You could spend hours tweaking things, frustrated that (despite all of your efforts) it still doesn’t quite feel right.
Or spend time and money on increasing your visibility, only to lose these hard-won potential clients when they hit your website
Or you could let me and my design team help!
If you’d like to work with someone who genuinely cares about your success, takes a strategy-led approach and knows the industry inside out, then you’re in the right place.
you should know
Oh and….
As this is a 1:1 service, I only take on a limited number of clients at any one time.
So, if you’re keen to find out more or bagsy your spot in the calendar (do people still say ‘bagsy’?!) then the first step is to get in touch.
Questions?
Feel free to get in touch. In the meantime, these FAQs may help…
GOT SOME
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Yes, of course… you can choose to pay in up to 2 instalments, to spread the cost of your investment.
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The package includes 6 pages (home, about, contact, services x 3) but if you need more then you have a couple of options:
1. I can create them for you (just let me know what you need and I’ll provide a quote – extra pages are usually between £100-£200, depending on the length)
2. You can add extras yourself, using one of the pages I create for you as a template – all you would need to do is replace the text and images with the new content. I’ll show you how to do this in the website handover/ training session: my goal is always to leave you feeling empowered and upskilled so that you’re never reliant on extra help (but, of course, you can have it if you want it!)
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Yes, of course! Just let me know what you’d like and I’ll give you a quote.
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I design websites on Squarespace 7.1. This enables me to create beautiful, functional websites that, once handed over, can be easily updated by you… I’ll even provide training on what to do.
As a Squarespace Circle Member, I have access to extra features, early updates, ongoing training, priority support and an extended trial period for new sites. It also allows me to gift my clients a 20% discount off their first annual subscription to Squarespace.
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Writing your website copy is not something that’s included in the package.
However, I will give you free access to my online course ‘How To Write Your Website’ which provides you with guidance on what to write and clear prompts for each section of every page of your website so, don’t worry… you won’t just be left struggling!
However, if you’d like extra support with copywriting, you have a few options available to you.
1) You could use (some or all of) your free 90 minute coaching session to focus on your website copywriting
2) You could sign up for my 1:1 coaching programme, where you can submit your work for my feedback
3) I can signpost you to a great copywriter - just get in touch to discuss
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Ok, I admit… nobody has ever asked that but I suspect that some people might be thinking it!
Well, I could talk about this all day but I’ll summarise by saying:
• I want you to have a business that properly reflects your expertise
• I want you to be able to charge more for your time and services
• I want your potential clients to feel that they’ll be in safe hands
• I want you to have a brand and website that won’t look naff in a few months’ time
If that sounds like something you’d be interested in then you’ve come to the right place - it’s what I do best!
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You will need to pay for your subscription to the website hosting platform (Squarespace). This could be a ‘personal plan’ (about £15/ month) or you might need a business plan (about £18 per month). You can get 20% off the cost of your first annual plan with Squarespace by working with me, as a Squarespace Circle Member.
There’s nothing extra to pay me, unless you change the scope of the project or opt for any extras.
Extras could include things like:
additional work (such as more pages on your website, extra copywriting support etc.)
additional purchases eg. fonts, website plug-ins etc. (I have many that you’re welcome to use for free but if you want something in particular, we may have to purchase it)
At the end of your package, there are no ongoing costs paid to me but if you ever need extra help, it can, of course, be arranged.
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Yes, of course… that would be a very smart move!
You can even take £250 off the price of the brand and website design package if you’ve already signed up for my coaching programme (or sign up for both at the same time).
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That’s a great question and I’ve written a blog post to help with this decision here.
The key differences are that this service includes:
tailored strategy - my work on this underpins both the brand design and website design processes
a 90 minute 1:1 consultation/ coaching call with me to support you in any aspect of your business
brand design (also available as an optional add-on to the templates)
a bespoke website design - your site will be created from scratch to suit your website copy, brand design and overall strategy
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Well, it varies a bit. The first step is to book in a start date.
The brand strategy part is usually completed within the first 2 weeks, the brand design element typically takes 3-4 weeks and the website is usually another 3-4 weeks.
However, it can be much quicker (or slower) than this.
It depends a little on what else is going on for all involved but, to be honest, the main thing to slow things down tends to be the client not being very speedy to give feedback or not being ready with their website copy and imagery.
The speedier and more organised you are, the sooner it will all be ready for you.
If you’re really slow to respond or haven’t got things ready in time, your project might have to be put on hold and then slotted back in to the next available date, so as not to hold up other people who are booked in.
Communication is key – if you’re having any issues, just let me know.
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Yes, although you don’t work with them directly – it all goes through me.
Let me explain…
When you sign up, I’ll get going with your brand strategy work and select one of my brand design team to work with me on your branding. When we move on to your website, I’ll either do this myself or work in collaboration with one of my website designers.
This way of doing things makes it easier for everyone… it’s no fun trying to find the right people and coordinating them to work together - let me make it easier for you.
The designers I collaborate with follow an agreed process (specifically created for our work together) and I’m heavily involved at every stage… I bring the strategy and they bring their years of design experience and creative genius to the party!
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Yes, of course. Just head to the contact page and you’ll see the option to either book a call or send me an online enquiry.
Or feel free to send me a direct email. My address is: gretta [@] setuptosucceed.co.uk (I’ve only set it out in that weird way that to avoid it being picked up by bots!)…
I can’t wait to hear from you.
The big question is…
Are you ready to stop being held back by your brand and website?
