INTERACTIVE TOOL FOR ETHICAL DOG TRAINERS + ANIMAL BEHAVIOURISTS

Why You Tool

Find the words for what makes you, specifically, the right choice for the right people.

There's something uncomfortable about explaining what makes you special…

It kind of feels like showing off and, when you’ve wrestled with the words for a while, you might even start to wonder whether you're actually as good as you hope you are.

So, you try asking ChatGPT and it produces something ‘fine’ that could have been written about almost anyone. In fact, didn’t you see almost those exact same words on someone else’s instagram last week?

You end up writing something vague about being passionate about animal welfare and hoping for the best. Meanwhile, someone else (often with questionable ethics) is out there talking about themselves with complete confidence… and attracting the clients you'd love to work with.

The Why You Tool changes that.

Oh my goodness, I need this

Proud to be trusted by…

here’s what you get

How it works...

You work through nine short questions about your practice, background and approach and share some client feedback (google reviews, emails… whatever). Then Pixel (my R+ trained AI sidekick... more on him in a moment) reads through everything you've shared and produces three things:

What your clients actually value most about you

Drawn directly from your testimonials, pulling out the recurring themes in your client feedback… the things they keep coming back to, in their own words (also great to read through on those days when imposter syndrome shows up!).

—————

“It was really lovely to be shown that the things that I’m trying to embody through my business are actually hitting home with clients.”

[feedback from a dog trainer]

The strengths you’re probably not mentioning

The things that are genuinely present in your work and your story but probably aren't making it into your marketing. Your background, your approach, the specific things that make you different even from other ethical, experienced professionals doing similar work.

—————

“It picked out aspects of my history that I didn't think were necessarily relevant, and showed me how to link them to my brand values.”

[feedback from a dog trainer]

3 ready-to-use ‘why choose me’ drafts

Choose from three different styles. Pick whichever you like best, make any tweaks and then use it on your website, in your discovery calls, in your social content… wherever you need to explain why someone should choose you, you'll have the right words ready.

—————

“The 'Why Me' sections don't sound like they've been written by AI at all. They flow much more naturally, without any of the normal 'tics' you normally see.”

[feedback from a dog trainer]

I want this!

A real confidence boost

I always find it really hard (almost cringeworthy!) to write about why people should choose me. Using this tool made it really easy, without feeling awkward or like I was trying to sell myself. It didn't feel like I was blowing my own trumpet… more like collating genuine experiences from clients so I could understand and communicate what I offer. Simple to use but really thorough!

NAOMI, DOG BEHAVIOURIST

take a look

See it in action…

Honestly genius!

The Why You Tool is honestly genius! It gave me content that I would not have ever thought to use in my marketing. The information generated gave an accurate picture of me and how I work, using my voice and writing style... no generic spew or mismatched ideas. So now I can use this on my website and other marketing channels with confidence.

ROXANNE, DOG TRAINER/BEHAVIOURIST

I'm Gretta Ford…

ABTC-registered Clinical Animal Behaviourist, dog trainer and the person behind Set Up To Succeed.

I've built six businesses across different models and markets so I know the importance of communicating your value clearly, especially in the face of ever-increasing competition.

I also know that it’s not always easy to do, so I wanted to make something to help… because if you’re working ethically with animals and their people then I want you to succeed.

Get the why you tool

This tool is super slick!

It was not only helpful for identifying my USPs, but I also loved that there were different output options depending on the tone you wanted to go for. The 'Why Me' sections don't sound like they've been written by AI at all. They flow much more naturally, without any of the normal 'tics' you normally see. It was also really lovely to be shown that the things that I’m trying to embody through my business are actually hitting home with clients.

ROSY, DOG TRAINER + BEHAVIOURIST

WHY PIXEL, Not Chat GPT?

Better… not just different

Generic AI doesn't know what it's like to watch someone with a ‘Mickey Mouse certificate’ and a shock collar attract the clients you'd love to work with. It doesn't understand that your ethics are supposed to be the thing that wins clients... and that somehow, they’re not always enough on their own.

Pixel does.I built him with a specific understanding of this profession… the qualifications, the values, the membership bodies, the competitive landscape and the client psychology.

Even better, this tool is designed to work from your personal input and client feedback, which makes it impossible for anyone else to copy (because we all know that there’s a lot of that too!).

And it isn't just the three ‘why choose me’ copy outputs that make this so valuable… although they are brilliant, I must say! There’s something quite special about having your client feedback analysed and reflected back to you… to see the recurring themes and things you've probably not even really recognised as strengths highlighted in black and white. For a lot of people in this profession, that's long overdue.

Get Pixel's help

one payment, INSTANT ACCESS

The Why You Tool

£29

✓ The recurring themes in your client feedback… what they actually value about working with you

✓ The strengths that make you special but you're probably not mentioning in your marketing

✓ Three ready-to-use "why you" sections in different styles… to copy, paste, edit and use anywhere

ACCESS THE WHY YOU TOOL

FAQs

If your question isn’t answered here, feel free to contact me by clicking on the chat icon in the bottom right of the page or via my contact form.

No, this is designed to work directly using Pixel, within my website.
No downloads, subscriptions or additional tools required.
The more you bring, the richer the output… even a handful makes a real difference. If you're just starting out and have very few, Pixel will lean more on your background, approach and specialism instead. You'll still get something useful; there's just more for him to work with when you have client feedback to draw from.
When asked to write content about you, a generic AI tool will write you something that sounds plausible (or even impressive)…. but could belong to almost anyone. This is part of the problem that this tool is designed to solve.
The Why You Tool works differently because it starts with you… your testimonials, your background, your specialism, your approach.

And, importantly, Pixel has been trained by me personally, with a specific understanding of this profession. He knows what issues you face in the dog training and animal behaviour world, what clients in this space actually value, and what makes one ethical practitioner different from another. That context shapes everything he produces.
The output isn't polished generic copy with your name swapped in. It's built from what's already true about you… which also means it's much harder for anyone else to copy!
You can work through the questions and uploading the testimonials/ reviews in around 5-10 minutes. Pixel then takes a moment to process everything and produce your output.
Yes. Pixel builds everything from your answers, your testimonials, and your story. There's no template being filled in with your name. What comes out reflects what you've put in… which is why the more honest and detailed your answers, the better the result.
Yes, though it's worth reading through and tweaking anything that doesn't quite sound like you. It's a strong starting point and you might find it needs very little editing.
That's what A Fresh Perspective and Unleash Your Potential are for. Both are signposted at the end of the tool, with links to find out more.