You know your stuff.
You’re good at what you do…

… so why is your diary still full of gaps?

‘Make It Click’ is a free guide for ethical dog pros who want to get more bookings… not by shouting louder or spending more time on social media but by making how they talk about their services clearer, stronger and easier for potential clients to say ‘yes’ to.

Download the free guide

I’m really impressed!

This guide has given me so much to think about! The AI tool is already primed and I'm really impressed by how helpful it was. I'm going to set aside more time than I planned, to make full use of it!

NAOMI

Get ‘Make It Click’, for free

A practical, easy-to-follow guide to help you overcome 8 common friction points that get in the way of client bookings.

So that you can:

figure out why your service isn’t landing like it should
make smart, strategic tweaks to boost clarity and bookings
stop second-guessing your pricing, copy or service page

Get instant access

I’m really impressed!

This guide has given me so much to think about! The AI tool is already primed and I'm really impressed by how helpful it was. I'm going to set aside more time than I planned, to make full use of it!

NAOMI

What’s included?

This is not just a pretty PDF!

Reflection prompts to evaluate your work

This isn’t just a checklist. Each tweak includes focused questions to help you review your service with fresh eyes, so you can spot what’s working, what’s unclear and what could be tweaked to make it better.

Industry-specific Examples (good and bad!)

See what clear, client-friendly service info actually looks like… and where it often goes wrong. With examples written for dog pros, you’ll know exactly what to aim for (and what to avoid).

Support from Pixel, your [optional] AI sidekick

Pixel’s been trained to work with ethical dog pros… and he’s here to help you rewrite, refine or rethink your service info. Share your copy and get practical, personalised suggestions in seconds.

Get instant access

Hi there!

I’m Gretta Ford… Dog trainer + behaviourist and business nerd

I help ethical dog trainers and behaviourists build businesses that stand out and pay out… without selling out or burning out.

I created ‘Make It Click’ because I’ve seen too many brilliant dog pros get stuck in “what am I doing wrong?” mode or just ramp up their efforts on social media when they don’t have as many bookings as they’d like (yes, I know that’s what most of the marketing ‘gurus’ tell you to focus on… but they’re missing a trick).

Often, it’s not that you need to overhaul everything (phew!)… or even that you just need to ‘be more visible’. If key parts of your service (or how you’re describing it) aren’t quite clicking yet, it makes good sense to start there!

This guide will help you to spot if you’re struggling with any of the 8 most common sticking points and give you the tools to shift them, so that more of your ideal client can say ‘yes’ to working with you.