Strategic, personalised marketing to suit you + your business
Made to Measure
Marketing
Build a personalised marketing plan that fits your brain, business and boundaries (yes… even if social media is firmly on your ‘nope’ list!)
This wasn’t in the job description…
You’re a dog trainer or animal behaviourist… not a marketer.
Chances are, no one told you that running your own business would mean figuring out how to ‘do marketing’, on top of everything else. You probably didn’t expect that getting clients would feel like a full-time job in itself, with advice on how best to do this coming at you from every direction. It’s a minefield.
There’s so much noise. So many opinions. And somehow, the loudest voices are always telling you that you just need to ‘show up’ more (what does that even mean?). It’s overwhelming and can leave you feeling like you’re the problem… when really, the problem is the one-size-fits-all advice you’ve been given.
‘Made to Measure Marketing’ is amazing!
It's really easy to feel like you have to do what everyone else does when it comes to marketing but Gretta's course really helps you figure out what is important to you. The only issue I have now is finding the time to do all the excellent ideas!!
Anthony
When I say ‘I get it’, I really do…
I hear this all the time from people who are brilliant at what they do but feel totally stuck when it comes to marketing. Maybe this sounds familiar:
You open Instagram to ‘be visible’… and end up doom-scrolling, wondering if the secret to success is actually pointing at text boxes.
You try to ‘do some marketing’… but it ends in Canva chaos, a half-written piece of content and that familiar feeling: ‘what’s the point?’.
You find social media exhausting. You want to use it more strategically (or not at all)… but you’re not sure what that would even look like.
No matter what you do, you still feel almost invisible next to people who are louder, flashier… and a lot less qualified.
No, you don’t just need to ‘try harder’ or ‘show up more’, you need a marketing strategy that actually fits you and your business.
That’s where this course comes in…
Hello there!
I’m Gretta - a Clinical Animal Behaviourist and Dog Trainer, turned business nerd and website geek!
With years of experience in the industry (as well as a background in sales and marketing) , I’ve know how overwhelming marketing can feel. It’s often especially tricky for people who’d rather do good work than shout about it.
But marketing should feel strategic, not soul-sapping. It’s not about being everywhere. It’s about choosing what fits.
That’s why this course is designed help you build a marketing plan that works for you… one that’s rooted in strategy and shaped by your strengths.
Oh and if you’d rather give social media a wide berth, you’re in good company… I’ve built successful businesses without relying on social media - it can be done!
SCROLL THROUGH TO READ FEEDBACK ON THIS COURSE…
Enjoy a Pick ‘n’ Mix where you bag yourself a bespoke marketing plan, not just a sugar rush.
Inside this course, you will:
✔ Get clear on what marketing actually is… and why it matters
✔ Identify your core marketing model, with my Pick ’n’ Mix Method
✔ Choose your best-fit strategies, using the Marketing Matchmaker spreadsheet
✔ Build a marketing plan that’s realistic, intentional and totally tailored to you
You’ll even get access to (optional) AI-powered tools, trained to guide you through each step, so that you’ve always got a clever companion who is ready and waiting to help. [And he’s a cute dog called Pixel 🐾… what more could you ask for?!]
By the end of the course, you’ll know what to do and why… so that you can stop guessing (or second-guessing) every marketing move.
And if social media is part of your plan (which is totally your call, by the way), you’ll know how to use it with purpose, rather than just posting and hoping.
This course is fab - just the spreadsheet alone is amazing!
The self-paced workbook makes things feel less overwhelming and, as always with Gretta's courses, it's super personalised to you and your business style. I would recommend this to anyone who needs a little help with their marketing - there are so many creative ideas to help market your business!
ASHLEY
MARKETING that makes sense… for your brain and your business!
Ditch the guesswork and build a strategic, sustainable and personalised marketing plan that you’ll actually want to implement.
“Pixel, the AI companion, is amazing!”
Alison
For the first time ever, I’m excited to implement a marketing strategy!
Such invaluable advice! What an amazing, powerful resource you’ve created. I can’t thank you enough for all the ideas and strategies to narrow down and focus on the right ones for me.
LISA
What’s included?
Here’s what you’ll find inside…
My Pick ’n’ Mix Method
To help you identify which strategies will fit you and your business best
Marketing Matchmaker
A spreadsheet of 100 filterable, industry-specific strategies to choose from
4 AI-POWERED TOOLS
My (optional) AI companion, Pixel, has been trained to offer extra support
COMMUNITY SUPPORT
access to my private community group, to connect with like-minded peers
COURSE WORKBOOK
Prompts and tasks to help you take action and implement your learning!
SELF-PACED ONLINE COURSE
With bite-sized video lessons, so you can go at your own speed and revisit anytime
made to measure marketing…
just £145
TO INCLUDE:
✔ Self-paced course
✔ Action-Focused Workbook
✔ Marketing Matchmaker spreadsheet
✔ My Pick ’n’ Mix Method
✔ 4 AI-powered tools: focus finder, style spotter, strategy selector, progress planner
Questions?
Feel free to get in touch. In the meantime, these FAQs may help…
GOT SOME
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This is an online course which includes:
lessons with bite-sized teaching videos (with key points and actions noted in writing)
my Marketing Matchmaker spreadsheet, which allows you to filter 100 different marketing strategies to find the right ones for you and your business
a helpful workbook, with prompts, to further support your learning and help you to take action
[optional] Four AI helper tools to guide you through key steps of the process
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Yes! Everything’s been designed with simplicity in mind :)
The AI helpers (if you want to use them) guide you step by step and, for the spreadsheet there’s a walkthrough video to show you exactly how to use it.
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Both! This course is applicable and helpful, regardless of how established or experienced you are. As long as you’re self employed, working ethically with animals and their people and want to take a more strategic approach to your marketing, this will be relevant for you.
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Once you go through the secure checkout, you will be emailed an invoice and your log in information (2 separate emails).
Simply follow the instructions to access your purchase. It’s very easy!
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Made to Measure Marketing is primarily focused on the ‘visibility’ and ‘irresistibility’ pillars of business brilliance but the content also relates to ‘intentionality’ and ‘sustainability’ and impacts on ‘profitability’!
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Absolutely not! If you want to market your business without social media, this course will help you build a plan that does just that.
If you do want to include it, we’ll make sure it works strategically and on your terms.
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Yes! This is a focused deep-dive into marketing strategy, with tools and frameworks you won’t find anywhere else, including the full Marketing Matchmaker spreadsheet and four custom AI helpers.
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Yes, the principles apply equally to professionals working with all companion animal species.
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You’ll be able to access this course for as long as I keep it available for sale. If it is ever withdrawn, you’ll be given a minimum of 1 month’s notice so that you can watch the videos and download the workbook.
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Yes, of course. You can either send a message via the chat button in the bottom right hand corner of this page or head to the contact page and get in touch that way.
Looking forward to hearing from you.