INTERACTIVE TOOL FOR ETHICAL DOG TRAINERS + ANIMAL BEHAVIOURISTS

Why You Tool

Find the words for what makes you, specifically, the right choice for the right people.

There's something uncomfortable about explaining what makes you special…

It kind of feels like showing off and, when you’ve wrestled with the words for a while, you might even start to wonder whether you're actually as good as you hope you are.

So, you try asking ChatGPT and it produces something ‘fine’ that could have been written about almost anyone. In fact, didn’t you see almost those exact same words on someone else’s instagram last week?

You end up writing something vague about being passionate about animal welfare and hoping for the best. Meanwhile, someone else (often with questionable ethics) is out there talking about themselves with complete confidence… and attracting the clients you'd love to work with.

The Why You Tool changes that.

Oh my goodness, I need this

Gretta’s combined knowledge and expertise both in business and as a dog trainer/ behaviourist makes her a ‘fairy godmother’ to anyone in the industry!

SARAH

here’s what you get

How it works...

You work through nine short questions about your practice, background and approach and share some client feedback (google reviews, emails… whatever). Then Pixel (my R+ trained AI sidekick... more on him in a moment) reads through everything you've shared and produces three things:

What your clients actually value most about you

Drawn directly from your testimonials, pulling out the recurring themes in your client feedback… the things they keep coming back to, in their own words. (Also great to read through on those days when imposter syndrome shows up!)

The strengths you’re probably not mentioning

The things that are genuinely present in your work and your story but probably aren't making it into your marketing. Your background, your approach, the specific things that make you different even from other ethical, experienced professionals doing similar work.

3 ready-to-use ‘why choose me’ drafts

Choose from three different styles. Pick whichever sounds most like you, make any tweaks and use it on your website, in your discovery calls, in your social content… wherever you need to explain why someone should choose you, you'll have the words ready.

I want this!

Gretta is just brilliant!

She has this amazing, niche background in marketing, teaching and dogs that she uses to help the rest of us!

NATALIE LIGHT + STeve GOODALL
(DIRECTORs OF PACT)

Proud to be trusted by…

I'm Gretta Ford…

ABTC-registered Clinical Animal Behaviourist, dog trainer and the person behind Set Up To Succeed.

I've built six businesses across different models and markets so I know the importance of communicating your value clearly, especially in the face of ever-increasing competition.

I also know that it’s not always easy to do, so I wanted to make something to help… because if you’re working ethically with animals and their people then I want you to succeed.

Get the why you tool

one payment, INSTANT ACCESS

The Why You Tool

£27

✓ The recurring themes in your client feedback… what they actually value about working with you

✓ The strengths that make you special but you're probably not mentioning in your marketing

✓ Three ready-to-use "why you" sections in different styles… to copy, paste, edit and use anywhere

ACCESS THE WHY YOU TOOL

FAQs

If your question isn’t answered here, feel free to contact me by clicking on the chat icon in the bottom right of the page or via my contact form.

No, this is designed to work directly using Pixel, within my website.
No downloads, subscriptions or additional tools required.
The more you bring, the richer the output… even a handful makes a real difference. If you're just starting out and have very few, Pixel will lean more on your background, approach and specialism instead. You'll still get something useful; there's just more for him to work with when you have client feedback to draw from.
When asked to write content about you, a generic AI tool will write you something that sounds plausible (or even impressive)…. but could belong to almost anyone. This is part of the problem that this tool is designed to solve.
The Why You Tool works differently because it starts with you… your testimonials, your background, your specialism, your approach.

And, importantly, Pixel has been trained by me personally, with a specific understanding of this profession. He knows what issues you face in the dog training and animal behaviour world, what clients in this space actually value, and what makes one ethical practitioner different from another. That context shapes everything he produces.
The output isn't polished generic copy with your name swapped in. It's built from what's already true about you… which also means it's much harder for anyone else to copy!
You can work through the questions and uploading the testimonials/ reviews in around 5-10 minutes. Pixel then takes a moment to process everything and produce your output.
Yes. Pixel builds everything from your answers, your testimonials, and your story. There's no template being filled in with your name. What comes out reflects what you've put in… which is why the more honest and detailed your answers, the better the result.
Yes, though it's worth reading through and tweaking anything that doesn't quite sound like you. It's a strong starting point and you might find it needs very little editing.
That's what A Fresh Perspective and Unleash Your Potential are for. Both are signposted at the end of the tool, with links to find out more.