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ARTICLES FOR self-employed trainers + behaviourists

Blog Posts & Articles

Click on an image below to filter the posts below by pillar of business brilliance

Building a business that’s aligned with your life and vision

Being continually discovered by your ideal clients

Ensuring you’ll be paid appropriately for your skills

Making it easy for potential clients to choose you

Avoiding burn-out and achieving a work/life balance

Not sure which pillars you need to strengthen in your business?

Take the quiz to find out

Competing with quick fixes: why ethical dog trainers need to up their marketing game

Gretta Ford 8/26/25 Gretta Ford 8/26/25

Competing with quick fixes: why ethical dog trainers need to up their marketing game

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Feeling Drowned Out? The Dunning-Kruger Effect in Dog Training

Gretta Ford 6/4/25 Gretta Ford 6/4/25

Feeling Drowned Out? The Dunning-Kruger Effect in Dog Training

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How I use Flodesk email marketing in my business

Gretta Ford 4/27/25 Gretta Ford 4/27/25

How I use Flodesk email marketing in my business

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Business tools and resources for self employed dog trainers & behaviourists

Gretta Ford 2/4/25 Gretta Ford 2/4/25

Business tools and resources for self employed dog trainers & behaviourists

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Don’t fall into the ‘social media trap’ with your dog training or animal behaviour business

Gretta Ford 8/17/24 Gretta Ford 8/17/24

Don’t fall into the ‘social media trap’ with your dog training or animal behaviour business

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The best online booking and payment system for dog trainers: balancing cost with functionality

Gretta Ford 7/15/24 Gretta Ford 7/15/24

The best online booking and payment system for dog trainers: balancing cost with functionality

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Five ways to get more bookings for your dog training business

Gretta Ford 4/15/24 Gretta Ford 4/15/24

Five ways to get more bookings for your dog training business

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The best website for dog trainers and animal behaviourists

Gretta Ford 9/20/23 Gretta Ford 9/20/23

The best website for dog trainers and animal behaviourists

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A step by step guide to using photos and imagery on your dog training website

Gretta Ford 9/8/23 Gretta Ford 9/8/23

A step by step guide to using photos and imagery on your dog training website

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Overcoming the mindset challenges of raising your rates as a dog trainer/ animal behaviourist

Gretta Ford 7/27/23 Gretta Ford 7/27/23

Overcoming the mindset challenges of raising your rates as a dog trainer/ animal behaviourist

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How to help your dog training business get found on Google

Gretta Ford 6/30/23 Gretta Ford 6/30/23

How to help your dog training business get found on Google

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The secret to success: 5 pillars of business brilliance for dog trainers and animal behaviourists

Gretta Ford 4/27/23 Gretta Ford 4/27/23

The secret to success: 5 pillars of business brilliance for dog trainers and animal behaviourists

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From clicks to clients: making it easy for customers to book your animal training/ behaviour services

Gretta Ford 2/17/23 Gretta Ford 2/17/23

From clicks to clients: making it easy for customers to book your animal training/ behaviour services

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Starting a dog training or animal behaviour business? Avoid these common mistakes!

Gretta Ford 2/2/23 Gretta Ford 2/2/23

Starting a dog training or animal behaviour business? Avoid these common mistakes!

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5 things to do when you don’t have many clients as a dog trainer/ animal behaviourist

Gretta Ford 12/9/22 Gretta Ford 12/9/22

5 things to do when you don’t have many clients as a dog trainer/ animal behaviourist

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5 ways to save time and achieve a better work-life balance as a dog trainer/ animal behaviourist

Gretta Ford 10/25/22 Gretta Ford 10/25/22

5 ways to save time and achieve a better work-life balance as a dog trainer/ animal behaviourist

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Six simple tweaks to help your dog training/ animal behaviour website work harder for you

Gretta Ford 7/19/22 Gretta Ford 7/19/22

Six simple tweaks to help your dog training/ animal behaviour website work harder for you

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How to choose the right business coach for you, as a self-employed trainer or animal behaviourist

Gretta Ford 7/11/22 Gretta Ford 7/11/22

How to choose the right business coach for you, as a self-employed trainer or animal behaviourist

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Click on a pillar below to explore other blog posts…

Building a business that’s aligned with your life and vision

Being continually discovered by your ideal clients

Ensuring you’ll be paid appropriately for your skills

Making it easy for potential clients to choose you

Avoiding burn-out and achieving a work/life balance

Not sure which pillars you need to focus on?

Take the quiz to find out