a proven step by step process….
How to get Free Publicity for your Dog Training Business
Spread your message, showcase your expertise and increase your visibility.
Do you fancy being featured in the media?
If you’ve got a message that you’re desperate to share with the world (or simply want to spread the word about your business), getting free publicity should be on your to do list.
Why spend all your time ‘preaching to the choir’ on social media when media outlets are continually looking for fresh content to share with their (huge) audience?
If you get it right, being featured in the media is a win for you, a win for your business and a win for those who benefit by learning from you.
A PERSONALISED APPROACH…
Whether you like the idea of appearing on TV, writing articles for newspapers/ magazines, being featured on podcasts or interviewed on the radio, the opportunities are there….
… I’ll show you how to find them and how to make the most of them!
I’ve now had two articles in national publications!
This training gave me a clear process and the confidence to go ahead with some ideas I'd had floating about for a while. Learning about which angles might be more attractive to potential outlets and how to pitch these with confidence (and keep track of it all) was so valuable, practical and informative that it has since allowed me to have not one, but two pieces accepted for national publications, with hopefully more to come. Thank you!
Heather
Introducing…
How to Get Free Publicity
Spread your message, establish your authority and increase your visibility, by being featured in the media.
video LESSONS
… bite sized video tutorials (with written summaries of all the key points), supported by a handy workbook keep you on track.
INDUSTRY SPECIFIC
… examples and advice that’s actually relevant to our unique industry (ethical dog trainers and animal behaviourists).
TARGETED APPROACH
… instead of just generic guidance, I’ll take you through a structured process to help you devise the best option for you.
ACTIONABLE ADVICE
… each lesson contains clear action prompts, to lead you through each step in a systematic and manageable way.
COMMUNITY SUPPORT
… access to my private group so that you can connect with like-minded peers, share ideas and ask questions.
BONUS TOOLS + LINKS
… including a headline analyser tool, contact directory, tracking spreadsheet and advice on creating a media page.
This training gave me a comprehensive picture of how to get more visibility, whether it be locally or nationally. It covered everything a novice would need to know about why, where, how to get publicity that best suits them.
SIAN
Hi there!
I’m Gretta - a Clinical Animal Behaviourist and Dog Trainer, turned business nerd
I’ve never had aspirations to be a ‘celebrity dog trainer’ (which is lucky because I don’t think I’d make a very good celebrity!) but I’ve always been very aware that, with a message to share and a business to promote, a bit of publicity can be really helpful.
My first media feature (which happened to be on mainstream TV - nothing like jumping in at the deep end!) just fell into my lap. In fact, I nearly turned it down because the idea terrified me. But, I did it and learned a lot. Appearing in front of a million people with unwashed hair, not a scrap of make-up and no time to prepare was not how it was supposed to go… but that’s a story for another day!
Now, with multiple features in national magazines, guest blog posts, podcast interviews, newspaper contributions and journal articles under my belt, I’m sharing my proven process to securing free publicity in a way that suits your business goals, your personality and your message.
spread your message…
Get free publicity for your business!
It’s a steal at just…
£75
Sign up now to get started!
share your knowledge + increase your visibility
A step-by-step guide to getting free publicity
It was helpful to think about how to play to my strengths and avoid common mistakes. I also appreciated your honesty about going into things with your eyes open! I really enjoyed the training and went away feeling reassured.
Sue
Questions?
Feel free to get in touch. In the meantime, these FAQs may help…
GOT SOME
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Me too… so I can assure you that it’s been designed to be introvert-friendly!
The great thing is that you can choose the type of media (and audience) that you feel you’re most suited to - the course includes prompts to help you work through that.
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An online course with 15 short teaching videos, taking you through everything you need to know and prompting you with specific actions to take.
Personal workbook with action prompts for each lesson, helping you to move forward. The workbook also contains swipe copy/ suggested structures for pitches and emails.
A spreadsheet, to help you keep track of everything (contact details, due dates, pitches, follow-ups etc.).
Bonus content - (1) links to useful tools to help you find contacts and create great media pitches (2) tips for creating a media page for your website
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This resource mainly focuses on the ‘visibility’ pillar because it’s all about getting your brilliance out there in front of more people. However, it also supports the ‘irresistibility’ pillar because being featured in the media features can add to your perceived credibility.
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Yes, this course applies regardless of what species you work with.
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Once you go through the secure checkout, you will be emailed an invoice and your log in information (2 separate emails). Simply follow the instructions to access your purchase. It’s very easy!
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Auto-generated closed captions are available on the videos and key teaching points have been written below each video.
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You’ll be able to access this course for as long as I keep this item available for sale. If it is ever withdrawn, you would be given a minimum of 1 month’s notice, to allow you to download what you need. I don’t plan to withdraw it any time soon!
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Unfortunately, due to the digital nature of this product, refunds are not available. However, if you have any questions, please get in touch.
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Yes, of course. You can either send a message via the chat button in the bottom left hand corner or head to the contact page and can get in touch that way.
I look forward to hearing from you!
follow my proven process…
How to get free publicity
