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First Steps to Success

First Steps to Success

Comprehensive online course (£295)

If you’re ready to launch a business as a self employed dog trainer or animal behaviourist, then this is for you. I created this proven step-by-step process (with a whole host of extra goodies) to help you set yourself up for success in self employment… because nothing makes me happier - or the industry stronger - than seeing other ethical animal pros succeed.

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Let’s Talk Business

Let’s Talk Business

Topic-led sessions (from £25)

Let’s Talk Business is a series of focused, practical sessions for ethical dog trainers and behaviourists who want to make their business work better, without adding to the overwhelm! Each session explores a specific topic, grounded in real-world experience and thoughtful discussion, so you can join regularly or dip in when it’s useful… and take away ideas you can actually apply.

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Made to Measure Marketing

Made to Measure Marketing

Online course + spreadsheet + AI tool (£145)

Build a personalised, strategic marketing plan that fits your brain, business and boundaries (yes… even if social media is firmly on your ‘nope’ list!). Includes a filterable spreadsheet of 100 industry-relevant marketing strategies and an AI companion to help you create and refine your personalised plan.

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Free Hourly Base Rate Calculator
Profitability, Sustainability Gretta Ford Profitability, Sustainability Gretta Ford

Free Hourly Base Rate Calculator

Online Calculator (FREE)

Not sure if you’re charging enough for your time? Not sure where all your money is going each month? This quick, practical online calculator helps you work out your minimum hourly rate, to allow you to reach your financial goals. Designed for ethical dog pros who want prices that actually add up, without having to wrangle with complex accounting software.

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Website Templates
Visibility, Irresistibility Gretta Ford Visibility, Irresistibility Gretta Ford

Website Templates

Industry-specific Squarespace sites (from £495)

Creating a website that communicates your value, earns you more money and wows your ideal clients has just got a whole lot easier with my gorgeous, strategically-designed Squarespace websites, created especially for ethical dog trainers and animal behaviourists. If you want a fancy new website but don’t have the budget for a bespoke option, this is for you!

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Your Website, Done Properly
Visibility, Irresistibility Gretta Ford Visibility, Irresistibility Gretta Ford

Your Website, Done Properly

Online course + templates (£145)

Your website has the power to take potential clients from ‘cold’ to ‘sold’ but only if you get your words right. With strategic, industry-specific guidance and step-by-step templates, I’ll show you how to structure your site and write your copy in a way that connects with potential clients, communicates your expertise and helps your site to come up in online searches.

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Report Writing, Made Manageable
Irresistibility, Sustainability Gretta Ford Irresistibility, Sustainability Gretta Ford

Report Writing, Made Manageable

Training/ behaviour report template (£15)

Let me guess… you spend way too much time at your desk creating reports for clients (and vets), only to find that they barely ever get looked at, let alone praised! This client report template (which includes a vet report template, as a bonus) is designed to help you to quickly and easily create personalised training/ behaviour plans that your clients will love!

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Getting Found Online
Visibility Gretta Ford Visibility Gretta Ford

Getting Found Online

E-book (£10)

If your website is being outranked on google by other less-than-desirable options [cough cough!], you need ‘The Dog Trainer’s Guide to Getting Found Online’. Full of simple, practical, easy-to-understand SEO strategies, this industry-specific e-book will show you how to help your business rank higher in online searches so that potential clients can find you.

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Free Superpower Quiz
Irresistibility Gretta Ford Irresistibility Gretta Ford

Free Superpower Quiz

Quiz (FREE)

What makes you stand out? This quick 6-question quiz is designed to help ethical dog trainers and animal behaviourists to discover their signature superpower, so you can play to your strengths and attract the right-fit clients with ease.

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